Why Summer Is the Best Time to Start Planning Your Holiday Gifts

When it’s 90 degrees outside, you're sipping your poolside cocktail, thinking about your upcoming beach trips, the last thing on your mind is the winter holidays... And I don't blame you!

I hate to be the one to tell you but... Summer is actually the smartest time to start planning your holiday gifts, especially if you’re a small business owner who wants to show your clients, customers, or employees how much you appreciate them.

I mean, as a mom and business owner, I'm also thinking about my family holiday gifts this early too... so why wouldn't we think about it for our businesses?

Why You Shouldn’t Wait Until December

1. Prices Go Up Closer to the Holidays

The holiday season is busy for everyone, and just like everywhere else, prices can surge in December... and that includes manufacturers and suppliers. As demand spikes, costs for materials, production, and even shipping tend to rise. If you wait until the last minute, you’ll likely pay more for the exact same products.

When you plan this far ahead, you’re locking in better prices and avoiding that holiday surge pricing.

2. Production and Shipping Delays Are Real

As the holidays approach, production timelines get longer… and shipping carriers are overloaded. Even if you’re willing to pay more for the rush charges, you’re still at the mercy of slower turnaround times and potential stock shortages.

Planning now means you can relax knowing your order will arrive with plenty of time to spare.

3. Your December To-Do List Will Thank You

December is already one of the busiest times of year for most businesses, and most families... Between end-of-year deadlines, increased customer traffic, and your personal holiday plans, you don’t need another urgent task on your plate.

Checking this off your list now means you don't have to scramble at the last minute.

Who Should You Be Thinking About?

Holiday gifts are a thoughtful way to strengthen your relationships and leave a lasting impression. Consider gifts for:

• Your most loyal clients

• Customers who have referred others to you

• Employees and contractors who go above and beyond

• Partners or collaborators you’ve worked with this year

Even a small gesture can make a big impact, and help you start the next year with stronger connections.

So let's talk Santa and Gingerbread men!

If you want to save money, skip the stress, and make sure your holiday gifts are meaningful and memorable, the time to start is now.

Email us and let's get started finding your perfect holiday gifts!

Sales@vividpromos.com