How to Use Merch to Promote Your Podcast or YouTube Channel

How to Use Merch to Promote Your Podcast or YouTube Channel...

If you’re building a podcast or YouTube channel, you already know it’s all about creating a connection with your audience… but are you missing out on one of the easiest ways to grow your reach and build loyalty?

That’s where custom merch comes in.

Here’s how you can use branded merch to promote your show and strengthen your fanbase:

Your fans will volunteer to be a walking billboard. When your audience wears your t-shirts, carries your tote, or slaps your stickers on their laptop, they’re showing off your brand everywhere they go. That’s free, organic promotion... and it sparks curiosity from people who see it, they'll probably look you up!

Create Exclusive Drops for Superfans People love feeling like they’re part of an inner circle. Offer limited-edition merch tied to milestone episodes, seasons, or inside jokes from your show. Even a patreon only product would be enough incentive to join your patreon! Not only does it promote your brand, it also builds community.

Incentivize Engagement Run contests or giveaways where listeners/viewers can win your merch by sharing your content, leaving reviews, or tagging you in their posts. It spreads the word while rewarding your audience.

Monetize While Marketing Selling your merch through your website or social channels is a win-win, it brings in extra revenue and puts your name in more places.

Pro tip: When you're selling merch, make it a really cool design... not just your logo!

Ready to start putting your podcast or channel on mugs, tees, stickers, and more? Let’s chat! I’d love to help you create something your audience will be excited to show off.

email Sales@Vividpromos.com and let's chat about how to get your listeners wearing your merch.